(This is a marketing strategies evaluation of your enterprise. This evaluation is free of charge with no obligation on your behalf.)
General information
C
ompany
:
N
ame
:
T
itle
:
T
elephone
:
F
ax
:
E
-mail
:
1 - Which of the following best describes the nature of your business:
M
anufacturing
S
ervices
D
istribution
O
thers:
:
2 - Please name the field(s) in which your business specializes?
F
ield 1
:
F
ield 2
:
F
ield 3
:
3 - What is the main market targeted by your business?
(Who are the potential customers for your goods/services)
M
ain market
:
4 - Based on the nature of your activities, how many customers can you hope to recruit?
P
otential customers
:
5 - Among your activities of market development, wich of the following do you presently use?
A
dvertising in various publications, magazines, etc.
M
ailings
P
rinted advertisement, prospectus
R
adio advertisement
TV
advertisement
S
alesman
How many salesman represent your business?
What prospecting techniques do they use?
T
elemarketing (Direct sales or appointment booking)
1-800
order line
O
ther strategies (Please specify any other marketing strategies you may be using)
Y
our company is not using any marketing strategies at the present time
6 - Is your company using telemarketing services at the present time?
Y
es; in house telemarketing services
Y
es; contracted telemarketing services
Y
es; in house and contracted telemarketing services
N
o; never used telemarketing services
W
e have used telemarketing services in the past
W
e never showed interest in telemarketing services
7 - Do you plan on ever using telemarketing services?
W
e intend to set up our own telemarketing service
W
e intend to contract our telemarketing needs
O
ur business has no need for telemarketing services
8 - Specify which of the following projects might be of interest to your business
A
telemarketing test campaign;
A
survey on customer satisfaction or any other issue
T
he creation of a fully functional telemarketing department in your organization
O
n site staff training on the techniques of interactive communication combined with private telephone clinics and workshops to evaluate and increase the performance of your agents.
A
ttend or delegate an employee for a one-day telemarketing training within the frame of the public sessions.
O
ther: Specify
:
