1ST PART: THE STRATEGY

Module I:
  • Preliminary information;
  • Introduction;
  • Telemarketing advantages;
  • Telemarketing applications;
  • Telephone versus face to face.


  • Module II:
  • Voice criteria;
  • Telephone label;
  • Vocabulary to be used / not to be used;
  • Types of questions;
  • Interactive communication techniques;
  • Practical advice.


  • Module III:
  • The " KCC " law;
  • Telemarketing script;
  • Objections / arguments;
  • Multiple telephone scenarios;
  • Summary exam.


  • 2ND PART: PHONE CALLS IN SIMULATION MODE


    3RD PART: PHONE CALLS IN REAL MODE

  • Trainer;
  • Trainees;
  • Private telephone workshops and supervision;
  • Analysis and evaluation.