- Allows to initiate and increase sales at a lower cost.
- Less expensive than traditional advertising and promotional media.
- Gives access to distant markets at a lower cost, reduces the constraints of geographical distances and uses the prospect’s own language (French, English or Spanish).
- Immediate results, by rapid access to measurable results of the campaign; results are qualitative and quantitative (compared to other marketing media such as: advertising, promotion, mass mailing, seminars, shows, etc.). |